In this session, Oscar Torres will share the key elements to lead his company with B2B Culture to generate Better, More Predictable and Scalable Business.

On the other hand, Eurecat, together with Joan Mas, will present us some ideas to face the challenges of the digital transformation of the industry

Which topics will we cover?

• We will cover the key differences between selling to the end consumer (B2C) and doing business between companies (B2B)
• The 5 key ideas to generate a Better, More Predictable and Scalable Business in B2B
• We will define a B2B culture and how this can help you build trust and mitigate decision-making risk

Target

We address managerial profiles, if you are a CEO, General Manager, Operations Director, Marketing Director, Business Director, ... this day is of interest to you.

AGENDA

4pm

Óscar Torres
Founder and Director of the B2B Management program at Esade Executive Education
Founder of JustB2B

B2B culture: How to compete with B2B with something more than product and price'

5pm

Joan Mas
Digital Technologies Area Director at Eurecat
Director CIDAI

‘Management challenges in the Digital Transformation of Industry’

7pm

Closure

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