DAYS: June 29, 30 & July 1
TIME: From 18:00 to 20:30 GMT+2 every day
On June 29-30 & July 1, Zigurat welcomes all digital wonderers at its free live event dedicated to the tech era survival skills, the innovation space in general, and the main game-changing technologies. Each day will offer thematic sessions on the innovation agenda in different fields, among which are Business & AI, Blockchain Technologies, Data & Business Intelligence, Internet of Things & Security, Innovative Cities and Digital Supply Chain.
Sign up for the free event: https://cutt.ly/InnovationWeekByZigurat
The speaker lineup for Innovation Week:
Angela Shen-Hsieh - Formerly Director of Data Innovation, Telefonica and Program Director, IBM Watson
Chris Dymond - Founder of Unfolding Ltd, Co-founder and director of Sheffield Digital, Smart societies consultant for Perform Green
Erik van Haaren - CEO and Senior Advisor at Quality Transformation:
Jason Smith - Advisor at AI Sustainability Centre
José Luis Arqués - Power BI professor, IS Director & IT Manager
Laura Cajade Zacarías - Product Management and Marketing Strategy Director and Lecturer
Nacho Alamillo - Chief Trust Officer at Alastria Blockchain Ecosystem
Olivier Van Duüren - Founder of The Dualarity and Former Microsoft Executive
Paul Wells - Strategic Innovation Lead and Founder of IoT North
Rebecca Johnson - Blockchain architect at Datarella and Chair of the Proof of Stake Working Group at EBA
Sergi Moros - Europe Demand Data Scientist and Process and Tools Manager at Danone
Victoria Leal - Process and Tools Manager in Europe Demand Planning team at Danone in Dairy Products Division
among others.
13 juny 2025
Marcas con alma en un distrito con cerebro
Por qué las empresas tecnológicas también necesitan construir marca
El algoritmo no perdona, pero la indiferencia… menos. Puedes obsesionarte con el SEO, ajustar tu estrategia a cada nueva actualización de Google, subir a la ola del algoritmo del momento… y, aun así, pasar completamente desapercibido.
Porque hay algo que ningún ajuste técnico puede garantizar: ser recordado. Y eso, lo da una marca con identidad. Con alma. Con algo que contar. Se llama branding, y no me digas que has pensado en un logo.
No sabemos si ahora mismo eres capaz de dibujar ...
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